sustainability
The BIG difference between Green marketing and Greenwashing.
Just so we don't get a repeat of the 60's when propaganda turned public relations and infiltrated the trusting hippy movement, aiming to 'coin their concept' of individuality peace and tried to divert them into being a whole new consumer market, we need to be very aware of the term of the full potential behind the word 'green'.
When used with sincerity, the term 'green' helps when it comes to niche marketing for example tagging social networking Blogs, and quickly getting across your general standpoint. However, it is not really enough to hear or read the word green, and believe that whatever it is labeling or marketing will really be completely and absolutely beneficial to us, our lives and the planet. We need to be cautious of advertising that will exploit it and hopefully as we become more discerning it will make it easier for environmentally sustainable, holistic, eco conscious and truly ‘green’ marketing to reach it’s grateful market.
Image is from Futerra, in their own words; ' Futerra is the sustainability communications agency; from green to ethical, climate change to corporate responsibility. For over seven years we’ve helped you save the world.'
http://www.futerra.co.uk/
Jeannine Lewis
When used with sincerity, the term 'green' helps when it comes to niche marketing for example tagging social networking Blogs, and quickly getting across your general standpoint. However, it is not really enough to hear or read the word green, and believe that whatever it is labeling or marketing will really be completely and absolutely beneficial to us, our lives and the planet. We need to be cautious of advertising that will exploit it and hopefully as we become more discerning it will make it easier for environmentally sustainable, holistic, eco conscious and truly ‘green’ marketing to reach it’s grateful market.
Image is from Futerra, in their own words; ' Futerra is the sustainability communications agency; from green to ethical, climate change to corporate responsibility. For over seven years we’ve helped you save the world.'
http://www.futerra.co.uk/
Jeannine Lewis
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