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Ecotourism; A label given to travelling across the planet, treading lightly and not disturbing the people and other creatures that are living there.

Incorporating your ‘truths’ into making a living can often lead a person to choose his area of work in something he enjoys. Ecotourism offers a niche for those who wish to share an appreciation of other cultures, places and people, and the freedom of spirit that travelling can create. It must be a position of great responsability, and caution not t… Continue

Just so we don't get a repeat of the 60's when propaganda turned public relations and infiltrated the trusting hippy movement, aiming to 'coin their concept' of individuality peace and tried to divert them into being a whole new consumer market, we need to be very aware of the term of the full potential behind the word 'green'.

When used with sincerity, the term 'green' helps when it comes to niche marketing for example tagging social networking Blogs, and quickly getting across your general st… Continue

It may be that we are not the first generation, or even civilisation on earth to carry this responsability on our shoulders, or perhaps we are, but it seems that we all have to save the planet.

With this in mind, establishing equalibrium between personal economic security and an ecological conscience is a pertinant issue for a growing number of people.

It is enough of a challenge reaching your eco conscious niche clients without having to exclude potential clients because the fee you will char… Continue

There is an interesting marriage occuring between green marketing and social networking, that looks to develop into a long and prosperous marriage.

The market for green, eco-conscious products, materials, homes and even holiday destinations is rapidly growing alongside the amount of better informed consumers, and finding these products is not as easy as one might think, obviously the more obscure your green desires are, the further from the mainstream market place they are.

Until now, the blan… Continue